Abstract. Despite the worldwide enthusiasm surrounding mobile-technology based development, very little long term, in-depth empirical research has yet been carried out. Mobile technology’s everyday usage and impact on development remains severely understudied. This research will examine the “buyam-sellam” women in Cameroon, who are small-scale producers and buyers-sellers travelling between “bushmarkets”, towns and the markets in the capital Yaoundé to buy and sell agricultural produce and other seasonal products. To determine best buying rates and availability of goods the women need mobiles to interact with producers and other market actors. The research will be conducted in 2010 and 2011 in the Bamenda region of the North-West Province. The researcher will utilize ethnographic research methods to observe and participate in the “buyam-sellam” women’s everyday market trade activities to find out the usefulness and possible areas of development of mobile phone use for their micro business and their social and financial connectivity in their communities.
Keywords: Mobile phones, gender equality, M4D, Cameroon
Tawah, S. and Stark, L. (2010) The Market in my Hands: Mobile Phones for Social and Financial Connectivity among “Buyam-Sellam” Women in Rural Cameroon, Doctoral Consortium of the 3rd International Conference on ICT for Africa, March 25-27, Yaounde, Cameroon. Baton Rouge, LA: International Center for IT and Development.